In the world of football, many stories stand out, but Kieffer Moore’s journey is truly exceptional. Known as Wales’ answer to Jamie Vardy, Moore’s rise from the lower tiers of English football to the Premier League is a testament to his determination and skill.
Did you know it took Moore ten years and eleven clubs to reach the Premier League? This 6-foot-5 striker, who might have represented China instead of Wales, has an intriguing background. Some of Kieffer Moore’s family members are from China, and he holds a deep connection to the country. His full name is Roberto Francisco Kieffer Moore.
In our exploration of Kieffer Moore’s biography, we’ll uncover the reasons behind his special bond with China and why he bears the name Roberto Francisco. Plus, we’ll highlight the role of his wife, Charlotte Russell, who has been a source of strength and inspiration, helping him overcome challenges and achieve greatness.
Wales’ Own Jamie Vardy: Kieffer Moore’s Story and Unique Heritage
Preamble:
The story of Kieffer Moore goes far beyond his football skills, delving into his childhood, early years as a player, and the people who shaped his journey. This article explores his upbringing, including his parents—a Welsh father and a mother with Chinese and English roots—his wife Charlotte Russell, his Chinese heritage, and his family background. We’ll cover notable events from his early life and highlight the influences that guided his rise from non-league football to prominence.
To give you a glimpse of how engaging Kieffer Moore’s biography is, we present a gallery showcasing his early years and significant achievements. From his humble beginnings in non-league football to his rise to fame, Kieffer Moore’s journey has been nothing short of remarkable.
From his Early Years to that moment, he became a National Hero in Welsh Football. This is the Biography of Kieffer Moore.
Kieffer Moore Childhood Story:
For Biography starters, he bears the name “Roberto”, which is primarily a male name given to people of Italian family origins. And Kieffer Moore’s other name is “Francisco “.
This Moore’s name is the Spanish and Portuguese form of Franciscus, which means – “free land.”
Upon his birth on the 8th of August 1992, Kieffer Moore’s parents gave him his full name, which is; Kieffer Roberto Francisco Moore.
The Welsh Footballer’s birthplace is Torquay, a seaside resort town on the famous English Channel in Devon, southwest England.
Kieffer Moore’s Dad and Mum did not have him as their only child. The Welsh football player is one among three children (himself, a sister and a kid brother) born to the union between his lovely parents.
Now, let’s introduce you to Kieffer Moore’s Mum and Dad – persons who have supported him the most in life.
Meet the parents of Kieffer Moore. Have you noticed the Welsh footballer looks a lot like his Mum?
Growing-Up:
To start with, the Welsh striker didn’t grow up in Wales, often referred to as “The Land of Castles.” Instead, Kieffer Moore spent his childhood years in Torquay, England.
He grew up alongside his two siblings – his little brother and a sister whom we have pictured here. Do you notice that Kieffer Moore’s siblings look a lot like their parents, whom we pictured above?
Meet the two siblings of Kieffer Moore – his younger brother and sister.
Kieffer Moore’s Early Life – The Promise to his Granddad:
In the picturesque seaside town of Torquay, Kieffer Moore began laying the foundation for his football career. A pivotal figure in his journey was his late grandfather, who played a crucial role in his development as a player.
Before he passed away, Moore promised his granddad that he would make him proud. He honoured that promise in a significant way by helping Wales qualify for the 2022 FIFA World Cup. In a touching tribute, Moore dedicated the momentous achievement to his beloved grandfather, as seen in this heartfelt photo.
He did this just after he helped Wales qualifify for the memorable FIFA World Cup. On that day, Kieffer Moore showed the world that he did it for his Grandad.
Kieffer Moore Family Background:
We’ve gathered that the Welsh football player is from a close-knit middle-class household. Kieffer Moore’s parents, including his brother and sister, always take a strong interest in his career progress.
They stood solidly by him, beginning from the years of his early struggles to the moment he achieved fame. Here is a photo of Kieffer Moore’s Family members as they celebrate his Barnsley trophy.
In 2019, Moore was one of five Barnsley players named in the League One PFA Team of the Year. What a proud moment for his parents, brother and sister.
Kieffer Moore Family Origin:
This Biographical section gives a detailed view of the Welshman’s ancestry. First, we trace Kieffer Moore’s Chinese origin to his maternal great-grandfather.
His great-granddad is a native of Guangdong, a coastal province of southeast China. This family history and fact tie the footballer to the giant Asian country.
Kieffer Moore’s great-granddad (a Chinese) emigrated to Liverpool (England) during World War II – in the 1940s.
Did you know?… Kieffer Moore and Matt Doherty (the Irish Baller who plays for Tottenham Hotspurs) have Asian family origins through their mother.
Looking away from his Chinese ancestry, Kieffer Moore’s Welsh origin is traced to his paternal grandfather. His paternal grandad is a native of Llanrug, a small Welsh village and community in Gwynedd, in the northwest of Wales.
In summary, Kieffer Moore’s family roots is linked to both China (from his mother’s side) and Wales (from his father’s side). Now, here is a map of his ancestral origins – Guangdong and Llanrug.
This map portrays the Chinese and Welsh origin of the Moore Family
Kieffer Moore Ethnicity:
Because he is someone with Chinese ancestry, the Welshman is part of the British Chinese people. According to the UK population statistics, this ethnic group comprises 0.7% of the UK’s population.
Also, in the area of Kieffer Moore’s ethnicity, he identifies with the White British people, owing to his paternal family origins.
Kieffer Moore Education and Career Buildup:
Before football took over, the Welshman began his pre-nursery and primary education at Torquay. Early on, Kieffer successfully juggled both schooling and playing football with his local club, Torquay United.
He went through their academy ranks until the age of 12. From that age, Kieffer stopped receiving football education with Torquay United.
Do you know why?… This is because the Devon outfit ran out of finances. Sadly, they were forced to fold its youth programme.
Kieffer Moore Biography – Untold Football Story:
Before making his mark as a professional footballer, Kieffer Moore faced financial difficulties with his football school, leading him to join Paignton Saints, a club in Devon, England.
At Paignton Saints, Moore emerged as a standout player, netting 47 goals in 43 appearances over two seasons. His impressive goal tally caught the attention of larger non-league clubs, and in 2012, Kieffer signed with Truro City, a team in the Conference South.
The Torquay native began his career in the most humble way.
Unfortunately, again, this club (whom Kieffer scored 13 goals for in 22 matches) ran into financial difficulties. Because of his goal-scoring quality, Keiffer’s good CV fetched him another club.
He joined Dorchester Town in February 2013, where he kept on scoring. After finding the back of the net around seven times, Moore got the attention of Yeovil Town, who signed him in that same year, 2013.
Road to Fame Story:
For many footballers in the English lower leagues, the dream is to climb up the ranks and make it to higher levels of the game. Unfortunately for Kieffer Moore, that dream was tested when Yeovil Town unexpectedly released him due to his lack of goals.
Despite this setback, Moore’s parents and other family members were his rock. Their unwavering support provided him with the strength to keep going and not give up on his career. It’s a common challenge for players in the lower leagues to face such rejections, and many are tempted to walk away from the sport, but Moore’s family stood by him and helped him continue his pursuit of football.
The Welsh footballer, after his Yeovil rejection, made a big decision. Kieffer Moore decided to leave his family behind to play football in another country. Among all countries in Europe, he chose the Norwegian club Viking.
Unfortunately, Living in Norway wasn’t favourable for the boy who loves the UK so much. A homesick Kieffer decided he would return to English football. Upon his return, he began the quest to look for a club.
At that time, it was Kieffer Moore’s desire to get into a League Two club. Unfortunately, his trials with Exeter City and Leyton Orient didn’t go as planned.
Rather than giving up his career, he decided to move a step lower – to the national league (this is the 5th tier of English football). Moore, in June 2016, humbly signed for National League club Forest Green Rovers.
Showing humility by playing as a Central Defender instead of a Striker:
A very humble Kieffer Moore did everything his coach asked him to do. For example, he never grumbled about playing as a Central Defender, even though he was a natural striker.
Even as a central defender, Kieffer did well as he helped his club to a famous win against Braintree Town.
When moved to his normal striking position, he scored goals that pushed Forest Green into the National League playoffs. Sadly, an injury did not allow Kieffer to help his club reach the play-off final at Wembley.
Moving to the Championship at last:
Did you know?… A 28-day loan deal to National League club Torquay United changed Kieffer Moore’s destiny forever. The Welsh footballer achieved a meteoric rise with the new club.
He scored on his debut (against Wrexham) and went on to score a hat-trick in a big win over Solihull Moors. This performance gave him the needed attention from clubs in the bigger English leagues (Championship and the EFL League One).
Kieffer Moore Biography – The Long Journey to Success:
The Welsh Striker (thanks to his great performance for Torquay United) got a straight ticket to the Championship. The Championship club, Ipswich Town, signed Moore for £10,000.
Trusting his abilities, all Moore needed was to get into the first team. In the absence of that, he humbly decided to move a league downward, joining League One club Rotherham United.
Kieffer Moore believed the way to go up is to first go down. While at Southend United, he proved that he was worth more than a miserable £10,000 – the money Ipswich Town used to sign him earlier.
The late bloomer made a strong statement by scoring a hat-trick on his home debut against Southend United. Again, Moore went on to score a brace in his next match.
At last, the footballer who once faced rejection saw himself as the league’s top scorer. By achieving this feat, he cemented his image as a true Championship material.
On 8 January 2018, a Championship club, Barnsley, acquired Kieffer Moore. In his second season with Barnsley, he emerged as the Tykes’ first-choice striker. He scored 17 goals in 31 matches, helping the club get a promotion.
Becoming a Championship material:
After a head injury and a long period of absence from football, the Welsh Attacker moved to the Championship club, Wigan Athletic. 6 foot 5 Moore led Wigan to their biggest victory in the club’s history (an 8-0 win).
During his stay at Wigan, he was nominated for goal of the month (February 2020). Despite Moore’s goal-scoring efforts, Wigan was relegated from the Championship because of point deductions.
Following Wigan’s relegation, Kieffer Moore’s family requested he stay closer to Wales. Rather than following a relegated Wigan to League 1, Moore joined Cardiff City, a Championship club that brought out the best in him.
While there, he won the PFA Player of the Month award (in February 2021) after a run of five goals. Watch the goals that turned Kieffer Moore into a Beast.
The Journey to the Premier League:
At the start of 2022, Moore opened a new chapter in his life. He began a quest to push himself into the Premier League. AFC Bournemouth signed him in January 2022, and his goals kept the club so high on the Championship table.
The exit of Arnaut Danjuma made the club explore more options on the front line. That led to Kieffer Moore, Dominic Solanke, and Jaidon Anthony enjoying a solid trio partnership. At last, Moore reached the Promise Land of English football – The Premier League.
Kieffer Moore reached the Premier League after a very long journey.
Did you know?… Kieffer Moore scored the match-winning goal (against Nottingham Forest), a goal that secured Bournemouth’s promotion to the 22/23 Premier League season.
Moving on to great heights – The World Cup and Premier League:
The year 2022 saw Moore achieving two of his biggest career dreams. The greatest of them is helping Wales (for the first time since 1958) qualify for the FIFA World Cup in 2022.
He partnered well with Gareth Bale, Daniel James (RW), Brennan Johnson, etc, to help his country achieve this feat. As stated earlier, Kieffer dedicated his 2022 World Cup qualification victory to his late granddad.
On the 6th of August 2022, Moore began his premier league life on a positive note. He was among Scott Parker’s Bournemouth side that defeated Steven Gerrard’s Aston Villa – a 2-0 win. Here is Kieffer Moore’s first Premier League goal in his first-ever match in the top flight of English football. What a Man!
No doubt, Moore is a perfect late bloomer. He is destined for more goals and success in his later years, especially in the forthcoming 2022 FIFA World Cup in Qatar. The rest, as we say, of Kieffer Moore, a Baller who enjoys life at the Lane, is now history.
Kieffer Moore’s Wife:
Behind the success of Welsh striker Kieffer Moore is a remarkable woman who holds a special place in his life—Charlotte Russell. Known for her beauty, intelligence, and elegance, Charlotte has been Kieffer’s partner and is now his wife.
According to her Instagram and Twitter profiles, Charlotte is a dynamic individual with diverse talents. She’s an aspiring presenter, a model, and a sub-editor, balancing multiple roles with grace and dedication.
This is Kieffer Moore’s Wife. She stood by him from the years he was nothing in Football.
Charlotte Russell and Kieffer Moore – When did they start dating?
The first signs of their togetherness, which sparked relationship rumours, began in June 2014. Upon further research, we found that Kieffer and Charlotte began dating on the 7th day of February 2013.
This is the day (every 7th of February) the lovers celebrate their dating anniversary. They have been together for more than nine years – from the time of writing this Moore’s Bio.
Here is photo evidence of Charlotte Russell and Kieffer Moore at the time they began dating in 2013.
Meet the young lovers – Charlotte Russell and Kieffer Moore – in their early relationship years.
The day Charlotte Russell became Kieffer Moore’s Wife:
After a total of nine years of being boyfriend and girlfriend, Kieffer and Charlotte decided to take their relationship to the next level. Exactly nine years and one month after they began dating, the footballer popped the ultimate question.
Of course, Charlotte Russell said yes to Kieffer Moore’s wedding proposal. In response to Charlotte’s response on that unforgettable night, Kieffer poured out his heart in the following words;
Kieffer proposed to Charlotte on the 12th day of May 2022. On that day, he asked her to marry him; she became the happiest girl in the world.
charlotte IS The most incredible woman i have ever met, and I can’t wait to marry her!
Personal Life:
You’ve probably seen him score many goals in non-league and league football. Now, we ask the ultimate question about the Wales forward whose fortunes changed at Torquay.
Who is Kieffer Moore outside football?
His healthy sense of humour makes friendships with other people even easier.
First things first, the Welsh striker has many friends, and he is capable of uniting different groups of people towards a friendship cause.
Again, Kieffer Moore is a creative, dramatic, dominant, self-confident person whose handsome looks and height are extremely difficult to resist.
As you may have noticed in Kieffer Moore’s Biography so far, he is someone with a never-give-up mentality.
Lastly, Moore is typical of the Leo zodiac sign, someone who believes he can achieve anything he commits his mind to. This is typical of Great Forwards like Harry Kane, Robin van Persie, Thierry Henry and Allan Sharer, who share the Leo Zodiac sign.
Kieffer Moore Lifestyle:
Speaking of the way he lives, there is no excellent way to express his love other than in those places he travels to – for vacation – with his wife (Charlotte).
Put simply, Kieffer Moore lives an enjoyable lifestyle, and he knows the perfect spot needed for his football escapes.
Kieffer Moore loves the pleasurable lifestyle – with his wife, Charlotte Russell.
What are Kieffer Moore’s hobbies:
Speaking of them, the first among the many things he loves is canoeing. Kieffer takes the sport as a part of his workout. Canoeing helps the 6 foot 5 Striker improve his fitness, mental health, core strength, weight loss and cardiovascular health.
Moore loves paddling these kinds of light and narrow boats.
Kieffer (like Hamza Choudhury) loves riding Camel, and he, like Neco Williams, has long been a strong admirer of the beautiful Arabic scenery like this.
Around June 2014, a young Charlotte Russell and Kieffer Moore enjoyed the company of a Camel known as the great Casanova.
Charlotte Russell and Kieffer Moore took this photo barely a year after they began dating (in 2013).
Kieffer Moore Car:
During the unpopular years in non-league football, fans observed the Welsh footballer as a big Jeep lover. Kieffer Moore took this photo of himself driving his Jeep car alongside his girlfriend-tuned-wife, Charlotte Russell. The Welshman describes this photo as a perfect example of a Chilled day.
Kieffer Moore – before he made it – once had this Jeep Car.
Kieffer Moore Stolen Car:
On the 12th day of August 2018, Charlotte Russell reported via Twitter that she and her boyfriend were burgled. Being a victim of such an incident was a horrific and sad day for the couple.
The robbery happened at Kieffer Moore’s house, whose address is in the Leeds/Bradford/ Sheffield, Barnsley area.
While burgling Kieffer Moore’s house, the thieves stole his car, a Range Rover sport – autobiography grey colour. Shortly after the robbery, Charlotte Russell and Kieffer put out a message.
In this Tweet, Moore promised a reward gift for any information that would lead to the recovery of the stolen car, the Range Rover.
This Range Rover is Kieffer Moore’s Car. It was stolen around April of 2018.
Kieffer Moore Family Life:
Back at home, the Striker’s face is everywhere on the TV, online or in the newspaper. The success Kieffer has achieved in the sport didn’t come without the support of his parents. This section of Moore’s Biography tells you more about them, as well as his extended family members.
Kieffer Moore’s Father:
Mr Moore is the reason why his son (who was born in England) qualifies to play for Wales. Kieffer Moore’s Dad is a native of Llanrug village in North-West Wales. The lovely Dad (who should be in his late 50s, as seen in this photo) is super proud of his son’s resilience so far in his career.
This is Kieffer Moore’s Father.
Kieffer Moore’s Mother:
A link to his Chinese family origins is perhaps the most obvious fact connecting the woman who gave birth to the Welsh Striker. From an English point of view, Kieffer Moore’s mother’s family are also natives of Liverpool. Like her husband, she is also proud of her son’s resilient nature. As of 2019, Kieffer Moore’s Mum appears to be in her early 50s.
This is Kieffer Moore’s Mother.
Kieffer Moore Brother:
Results from our research show that Wales Forward has only one male sibling. It appears Kieffer Moore’s Brother did not follow the professional football route.
He, pictured below, is one of his brother’s biggest fans. Kieffer Moore’s Brother is one among very few people who could tell his story better than us.
This is Kieffer Moore’s Brother.
Kieffer Moore Sister:
The Wales national team Striker has a female sibling, which happens to be his only sister. She, who looks very much like their Mum, is very proud of what her brother has achieved in his career. Kieffer Moore’s Sister is a big supporter of his career, and she also knows his story.
This is Kieffer Moore’s Sister.
Kieffer Moore Extended Family Members:
To start with, it is certain that the Welsh footballer has distant relatives in China. Kieffer Moore might not know them, possibly because of the complexity of his Chinese ancestry. As earlier recalled, Kieffer Moore has Chinese ancestry via his maternal great-grandfather, who is a native of Guangdong.
Upon Kieffer’s birth, we notice his parents gave him the middle name – Roberto Francisco. The fact that this name has Italian, Spanish, and Portuguese origins leaves the possibility of him having an extended family link to these countries – Italy, Spain, and Portugal.
Lastly, the only known relative of Kieffer Moore is his father-in-law, who goes by the name Lee. We picture him below alongside his daughter (Charlotte Russell) during her childhood. Interestingly, the little girl below is Kieffer Moore’s wife.
This is Kieffer Moore’s wife from childhood. Charlotte Russell is pictured alongside her Dad, Lee.
Untold Facts:
In this final phase of Kieffer Moore’s Biography, we’ll tell you facts you never knew existed about him. So, without further ado, let’s begin.
Kieffer Moore Salary Breakdown:
The 6 foot 5 Torquay Athlete is not a big football earner at the time he began his Premier League life. However, Kieffer Moore’s wages would go a long way in keeping himself and his family members afloat.
Kieffer Moore Net Worth:
At the time of writing this Bio, the total wealth of the former Cardiff City striker is valued at 3.5 million pounds.
The major source of Kieffer Moore’s wealth is from his football wages. Unique Sports Group represents him. This football agency also handles the careers of Marc Guehi (CB), Reece James (RB), Che Adams, etc.
Comparing his Wages to the average Welsh citizen:
Where Kieffer Moore’s father’s family comes from, the average Welsh citizen makes around £33.7k yearly.
Do you know?… Such a citizen would need 46 years and two months to make Kieffer Moore’s annual salary with Bournemouth.
Kieffer Moore Profile:
He is the kind of footballer whose height could make him break the record for most aerial duels in any competition.
Hence, we are not surprised that Kieffer’s greatest assets in FIFA are his strength and heading accuracy. The same attribute applies to Strikers like Wout Weghorst, Andy Carroll, and Gianluca Scamacca.
At 28, the Welshman lacked only two things on FIFA, which are below the 50 points.
Kieffer Moore Religion:
Although he does not publicly reveal details of his faith, we found that the Welsh Striker was raised in a devout Christian home.
Kieffer Moore believes in God and also in his footballing abilities. The Wales Baller joins around 53.6% of the UK’s population who identify themselves as Christians.
EndNote:
For starters, his full name is Kieffer Roberto Francisco Moor. As you have noticed, the Welsh Striker has Italian, Spanish, and Portuguese middle names (Roberto Francisco).
Kieffer Moore was born on the 8th day of August 1992 to a Wales Dad and an English Mum in Torquay, England. Moore grew up alongside his two siblings – a brother and a sister.
Kieffer Moore is partially Chinese, and he almost joined China’s national team. From his mother’s side, his extended family members are natives of Guangdong, a coastal province of southeast China that borders Hong Kong and Macau.
Kieffer Moore’s Chinese ancestry is from his maternal great-grandfather. His great-granddad is a Guangdong native who emigrated to Liverpool in the 1940s.
From his early days as a Baller, life has never been easy for Kieffer. He began his career with Torquay United before moving to Truro City. Moore would then go on to play for non-league clubs for years.
Throughout his senior career, he played for 11 clubs before finding himself with AFC Bournemouth. Kieffer Moore helped the Cherries to the Premier League.
Moore’s towering frame, which he uses to dwarf most defenders, is his greatest asset. The 6 foot 5 Striker is often referred to as Wales’ very own Jamie Vardy and Zlatan Ibrahimovic. Moore made his debut for Wales in 2019 under Ryan Giggs.
The Baller went on to play a key role as a deep-lying attacker. More importantly, Kieffer Moore, alongside Ben Davies (LB), Nathan Ampadu (DM), Joe Rodon, etc., helped Wales qualify for the 2022 FIFA World Cup.
Appreciation Note:
We thank you for taking the time to read our version of Kieffer Moore’s Biography. We care about accuracy and fairness in our mission to deliver you Welsh Football Stories. Kieffer Moore’s Bio is a product of our British Soccer Stories Category.
Please feel free to reach out to us via comment if you spot any inaccuracies or issues in Kieffer Moore’s biography.
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